Dan Plowman
DISC - What Is It And What Are The Benefits?
Updated: Jul 17, 2020
DISC is a simple, practical, easy to remember, and universally applicable model.
Based on the research of Dr. William Moulton Marston, DISC is the most widely-used behavior identification tool of its kind, supported by decades of research and
continuous validation.
It focuses on an individual's patterns of external, observable behaviours and measures the intensity of characteristics using scales of directness and openness for each of the four styles: Dominance, Influence, Steadiness, and Conscientious.
D - Dominance - How an individual addresses problems and challenges.
I - Influence - How an individual handles situations involving people and contacts.
S - Steadiness - How an individual demonstrates pace and consistency.
C - Conscientious - How an individual reacts to procedure and constraints.
What is DISC?
DISC is: needs-motivated, observable behaviour and emotion. It is a combination of natural (inherent) and nurtured (learned) behaviours.
DISC is NOT: a measure of intelligence, skills, education or experience, or an indicator of values.
Benefits of Learning and Applying DISC
The DISC Assessment and Report make it easy to identify and understand our own style, recognize others and cognitively adapt to different styles, in turn allowing us to develop a process to communicate more effectively with others.